Press kit
Everything you need to write about Pia.
A short factsheet, brand assets, a one-line description, and a direct press contact. Anything missing — ask.
Factsheet
- Company
- Pia Prescience Private Limited
- Product
- Pia — an AI assistant for Indian pharmacies. Drafts receipts, reorders, expiry alerts, and daily standups in Hindi, English, or Hinglish.
- Founded
- 2025, Jabalpur, MP, India.
- Founder
- Akshat Gupta. Engineer-founder, building the operating system behind India's pharmacy counters.
- Status
- Live in Madhya Pradesh, onboarding new pharmacies through 2026.
- Headquarters
- Jabalpur, MP, India.
- Tagline
- The AI that runs your shop.
- Public domain
- www.hey-pia.com
One-line description
Pia is an AI assistant for Indian pharmacies, built for the 22:14 reconciliation the salesperson's demo never shows.
Three-paragraph description
Pia is an AI assistant designed for the Indian pharmacy retail category — a market dominated by software built in the early 2000s, still installed from a disc, still asking a 19-year-old shopworker to type a 12-character batch ID while a customer waits.
The product turns the daily loop of receipts, reorders, expiry alerts, and the morning standup into a conversation in the operator's own language — Hindi, English, or Hinglish, voice or photo, all in Pia Chat. Every consequential action is drafted by Pia and approved by a human. Nothing happens off-ledger.
Prescience — Pia Prescience Private Limited — is based in Jabalpur, MP, and was founded by Akshat Gupta. Pia is live and onboarding new pharmacies across Madhya Pradesh through 2026.
Brand assets
Color tokens: midnight #1C1B2E, brass #B8975A, warm-paper ground #F5F1EB. The wordmark is set in Bricolage Grotesque ExtraBold.
Press contact
For interviews, fact-checking, photos in the shop, anything: email founder@hey-pia.com. We reply inside a working day.
Things we'd ask you to get right
- It's spelled Pia, not PIA or pIA. The domain is hey-pia.com.
- The company is Pia Prescience Private Limited. Not “Hey Pia Pvt Ltd” or similar — that's the consumer-facing brand.
- We're in Jabalpur, Madhya Pradesh, not Bangalore. The geography is load-bearing for the product story.
- The pricing model is one locked monthly number per shop, decided by Pia at end-of-trial — not by the customer. Please don't describe it as “tiered.”